Welcome To bom.
(click the bom. logo)
Project Overview: bom. – A Modular Sneaker Concept
Introduction
bom. embodies a revolutionary approach to footwear, bridging comfort, style, and customization. This modular sneaker concept caters to the modern consumer's desire for personal expression while keeping sustainability at the forefront.
Research & Analysis
The first half of the project involved extensive research into current industry trends, key players, and target audiences.
Industry Trends: The footwear market is increasingly embracing sustainability, with a heightened focus on modular design. Customization has emerged as a significant trend, allowing consumers to adapt their footwear to diverse occasions and personal style preferences.
Competitor Analysis: Brands like Nike and Adidas have ventured into modular design, but bom. positions itself uniquely by emphasizing full modularity—where every component, from soles to upper materials, can be interchanged.
User Personas: I developed several user personas reflecting our target market:
The Urban Explorer: This persona values functionality and style, seeking sneakers that fit various terrains and occasions.
The Sustainability Advocate: Concerned about environmental impact, this user looks for brands that prioritize eco-friendly materials and ethical production.
The Fashion Enthusiast: A trendsetter who desires innovative designs and versatile footwear that stands out.
These personas guide our product development, ensuring bom. meets diverse consumer needs.
Brand Identity
The brand identity for bom. encapsulates the essence of modularity, innovation, and sustainability.
Logo Design: The logo features a sleek, modern typeface with a modular design element, symbolizing interchangeable parts and adaptability. The use of earthy tones reflects our commitment to sustainability and nature.
Concept App Design
An intuitive app concept was drafted to enhance user experience, allowing customers to:
Customize their sneakers by selecting different components.
Track the lifecycle of their materials, promoting awareness of sustainability.
Access exclusive styles, limited edition components, and community features, fostering a sense of belonging among users.