My Logo Design: From Sketch to Digital
I wanted a personal logo that captured my design style – playful but clean. I started with a bunch of quick sketches, about fifteen in total, just letting ideas flow. I was thinking about bubble letters, a bit of graffiti-inspired energy, and trying to give it a 3D feel. A major source of inspiration comes Salvador Dalí, “Have no fear of perfection— you’ll never reach it.”
These sketches weren't polished or perfect. They were more like rough drafts, exploring different shapes and lines. The goal was to find elements that stood out – a unique curve, an interesting negative space, or a cool intersection of lines. Instead of trying to perfect each sketch, I focused on extracting the elements I liked. I'd take a curve from one sketch, a shape from another, and combine them into a new iteration. This process of refinement continued until I had a sketch that felt right. Once I had a final sketch, I moved to Adobe Illustrator. This allowed me to vectorize the design, creating clean, scalable lines. It also gave me the flexibility to experiment with color. Color was the most challenging part. I tried numerous combinations, aiming for a palette that felt both personal and professional. Since purple is my favorite color, I knew it had to be incorporated. I experimented with gradients and complementary colors until I found a purple gradient that felt just right. The final logo is a stylized "AH" that reflects my design approach. It's a simple, memorable mark that represents my personal brand. The process highlighted the importance of iterative design, allowing me to refine my ideas and create a logo that is both unique and impactful.
Ultimately, the creative journey behind my logo design, a captivating blend of inspirations that spans from the sleek simplicity of Apple to the vibrant energy of graffiti culture. This logo celebrates minimalism while infusing it with the spontaneous essence of doodling, connecting structured elegance with a playful touch. Each element is deliberately chosen, reflecting a vision that balances sophistication with artistic flair. As I explore bold typography and the compelling use of color theory, the logo transforms into a dynamic symbol of identity, designed to resonate emotionally with viewers. The final design isn’t just an image; it’s a narrative of innovation, sustainability, and modernity, ready to inspire the next generation of branding.
